Products / PMP
The space you choose, the terms you agree.
In a PMP, ad space opens to selected buyers rather than everyone. We give you a Deal ID, and you buy without leaving your own DSP.
Three kinds of deal
Private auction
Private auction
Selected buyers compete above a floor price. Delivery is not guaranteed.
Preferred deal
Preferred deal
A fixed price and a first look before the open auction. Delivery is not guaranteed.
Programmatic guaranteed
Guaranteed deal
A fixed price and guaranteed delivery, for planned campaigns.
How a deal opens
- 1
We take your brief
Category, markets, format and goal.
- 2
We select the space
We pick suitable publishers and placements and settle the price.
- 3
You get the Deal ID
You add it to your DSP, and we watch delivery together.
For brands and agencies
- Predictable pricing on specific ad space, better ROI
- Works with your existing DSP
- Video, banner, interstitial and rewarded
For publishers
- Direct budget for your most valuable space
- Runs alongside the open auction
- You can see which buyer takes what
Technical details
"imp": [{ "id": "1", "video": { "w": 1920, "h": 1080 }, "pmp": { "private_auction": 1, "deals": [{ "id": "RU-EXAMPLE-01", "bidfloor": 6.50, "bidfloorcur": "USD", "wseat": ["agency-seat"] }] }}]| Buying | Deal ID through a DSP |
|---|---|
| Inventory | Web, app, game |
| Formats | Video, display, interstitial, rewarded |
Tell us about your campaign.
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